
Great People + Great Plan = Optimize.
A plan built from your labs and a licensed provider, and a person who stays with you the whole way.
Membership from $89.92/mo billed yearly, or $149.99 month to month. Plus a 3% service fee on each payment.



- +Licensed U.S. pharmacies
- +40 states served
- +4 lab panels and 4 provider visits a year
- +People reply Monday to Saturday, 9 AM to 6 PM Central
Most places give you a plan or a person. You get both.
- 01 · Your labs
Four panels a year
Comprehensive bloodwork every quarter, so the plan follows your numbers.
- 02 · A licensed provider
Reads them with you
By video. They decide what, if anything, gets prescribed.
- 03 · A person who stays
Your consultant
Knows you by name and keeps the plan moving between visits.
- Your plan
Built for you. Adjusted every quarter.
If a therapy is prescribed, a licensed U.S. pharmacy ships it in plain packaging.
Numbers you can see. People who explain them.
“Normal” labs and still tired? Results land in 2–4 business days. Your consultant books the visit, and your provider walks you through every marker.

- Vitamin D
- 22 ng/mL
- Low
- Ferritin
- 41 ng/mL
- In range
- HbA1c
- 5.3 %
- In range
- ApoB
- 104 mg/dL
- High

“Most executives manage their calendar better than their health. That was me.”
“So I started looking at my health through the same Hard ROI lens I use for everything else. Sleep, nutrition, supplementation, training, and eventually peptides and HRT under medical supervision. At 45, I'm in better shape than my college playing days.”
“It's for the folks like me who work their butts off but lost a bit of their best self chasing their ambition. The protocols work if you do.”

Daniel is a co-founder of and investor in Optimize. His experience is his own; results vary. Prescriptions only when a licensed provider decides they're right for you.
Real providers. Real people who stay.
One price for the plan and the people.
Medication and products are billed separately, and only if a provider prescribes them and you accept.
Or $1,079 a year ($89.92/mo). Rate locked for life on annual. Plus a 3% service fee on each payment.
Month to month: Cancel anytime online. Access runs to the end of the month you've paid for.
- Comprehensive lab panels
- 4 a year
- Licensed provider visits
- 4 a year
- Your wellness consultant
- Always
Billed today, then on the same day each cycle. Quarterly commits to your first 3 months.
Targeted therapies.
One clear price each, no membership needed. If a provider says it's not right for you, you pay nothing.
Plus a 3% service fee and any state tax at checkout.
See the full catalogThe pros trust the same people you will.
Partner athletes work with Optimize. Individual experiences; results vary and are not guaranteed.
You ask. We answer.
No. Everyday people and athletes both start here. If you feel tired, foggy, or stuck and want to know why, that's enough. Athletes come for the same thing: labs and a licensed provider behind the plan.
Feel like yourself again.
Start a membership, order one therapy, or talk to a person first. A real person replies Monday to Saturday, 9 AM to 6 PM Central.








