Your health goals,
Optimized.
A personalized, professionally-coordinated health optimization program. Dedicated wellness consultant. Comprehensive diagnostics. Licensed providers. One cohesive experience.
Your Optimize Team
Consultant + Provider, working together.
77
Biomarkers Tested
39
States Licensed
What happens after you join
One monthly membership covers your team, labs, and visits. Medications are only billed if your provider prescribes them — and only then.
Step 1
Join & get assigned
Sign up in minutes. Your wellness consultant is assigned the same day and your member portal opens.
Step 2
Complete intake & labs
A short questionnaire (~10 min), then a comprehensive biomarker panel — lab fees included.
Step 3
Meet your provider
Telehealth visit to review results, set your protocol, and plan next steps.
Step 4
Stay optimized
Quarterly labs, four provider visits a year, and a consultant who keeps you on track — cancel anytime.
$149.99/mo membership includes
- Dedicated Wellness Consultant — Assigned at signup, scheduled check-ins, ongoing accountability relationship.
- 4 Provider Visits Per Year — Four telehealth visits with your licensed Provider every year — all included in your membership.
- 4 Blood Panels Per Year — Four comprehensive biomarker panels every year, with all lab fees included — no surprise charges.
- Concierge Clinical Coordination — We schedule your Provider visits, follow up on your protocol, and troubleshoot when things stall.
Medications are separate
Your $149.99 membership pays for the program — consultant, labs, and provider visits. If your provider prescribes a therapy or medication, that is billed separately with transparent pricing. Nothing is charged for meds unless you and your provider choose that path.
3% on credit card payments for membership (not debit). Cancel anytime.
Why members stick around
Optimize is built for the long game — quarterly data, a team that knows you, and a plan that evolves. Here is what year one typically looks like:
- Month 1: intake + first lab draw
- Quarterly: full biomarker panels (4 per year included)
- Year-round: dedicated consultant + 4 provider visits
- No long-term contract — membership continues only while it helps you
Want more detail first? Read the full program overview
Choose your path.
Start with your goal. We build the plan around your biology — coordinated by your team, guided by a licensed provider.
Targeted Therapies
Doctor-prescribed monthly therapies with one flat price — no blood work, and $0 due until your doctor approves.
A complete read on your health.
One panel, every marker that matters, reviewed by a licensed provider. A plan built around you.
Optimize HP
YouStandard annual physical
See exactly where you stand.
Every marker that matters, read in plain terms and reviewed by a licensed provider. Your progress, made obvious.
Where you actually stand
Not just “normal” — what's optimal for a person your age, in plain terms.
Tracked over time
Watch your numbers move as your protocol works. Testosterone 236 → 646? You'll see it.
A clear next step
Every result comes with a provider-reviewed plan and what to do next.
Your report
Reviewed · updated today
Testosterone
Optimized
Energy & driveMetabolic health
On track
How you burn fuelLongevity
Improving
Biological agingYour plan
- Add Vitamin D, recheck in 90 days
- Hold current protocol — testosterone trending up
The Program Includes
Everything you need to optimize your health journey — coordinated by your team.
Dedicated Wellness Consultant
Assigned at signup, scheduled check-ins, ongoing accountability relationship.
4 Provider Visits Per Year
Four telehealth visits with your licensed Provider every year — all included in your membership.
4 Blood Panels Per Year
Four comprehensive biomarker panels every year, with all lab fees included — no surprise charges.
Concierge Clinical Coordination
We schedule your Provider visits, follow up on your protocol, and troubleshoot when things stall.
How It Works
From first conversation to ongoing optimization — here’s the journey.
Enroll in the Program
Sign up at $149.99/month. Your Wellness Consultant is assigned immediately and your journey begins.
Complete Your Intake
Fill out health and lifestyle questionnaires so your team can understand your goals and build a plan around you.
Comprehensive Diagnostics
Your Wellness Consultant helps schedule your biomarker panel (included quarterly). Recent qualifying labs can fast-track this step.
Talk to a Professional
Free discovery consult with one of our optimization experts.
Meet Your Wellness Consultant
Your project manager for your own health goals. Not a doctor, not a trainer — the dedicated human in your corner across every part of your journey.
Ashley King
Wellness Coach & Fitness Model
Nathan Brooks
Certified Personal Trainer & Performance Coach
Meet Your Providers
Licensed clinicians across 39 states, dedicated to your care.
Dr. Sunil Kurup
MD
Medical DirectorKelli
PMHNP-BC, FNP-BC
Arlene
PA-BC
Care, where you are.
Our licensed Provider network is growing across the country. See where Optimize is available today.
What Our Members Say
Real members sharing their experience with the Optimize program.
Hear It From Our Members
Real members sharing their Optimize journey, in their own words.
Frequently Asked Questions
Feel like yourself again.
Sharper focus. Steady energy. Drive that shows up. This isn’t about chasing numbers — it’s about getting back the version of you everything else depends on.