For everyday people and athletes

Great People + Great Plan = Optimize.

A plan built from your labs and a licensed provider, and a person who stays with you the whole way.

Membership from $89.92/mo billed yearly, or $149.99 month to month. Plus a 3% service fee on each payment.

Dr. Sunil Kurup, Medical Director
A woman with coffee at her kitchen counter
A blood draw for a lab panel
LegitScript Certified

LegitScript
certified

Compounded in the USACOMPOUNDED IN THE USAUSA

Compounded
in the USA

  • +Licensed U.S. pharmacies
  • +40 states served
  • +4 lab panels and 4 provider visits a year
  • +People reply Monday to Saturday, 9 AM to 6 PM Central
How it works

Most places give you a plan or a person. You get both.

  1. 01 · Your labs

    Four panels a year

    Comprehensive bloodwork every quarter, so the plan follows your numbers.

  2. 02 · A licensed provider

    Reads them with you

    By video. They decide what, if anything, gets prescribed.

  3. 03 · A person who stays

    Your consultant

    Knows you by name and keeps the plan moving between visits.

  4. Your plan

    Built for you. Adjusted every quarter.

    If a therapy is prescribed, a licensed U.S. pharmacy ships it in plain packaging.

Your labs, explained by people

Numbers you can see. People who explain them.

“Normal” labs and still tired? Results land in 2–4 business days. Your consultant books the visit, and your provider walks you through every marker.

Spring panelSample
Ashley · your consultantYour results are in. I booked your visit with Kelli for Thursday.
Vitamin D
22 ng/mL
Low
Ferritin
41 ng/mL
In range
HbA1c
5.3 %
In range
ApoB
104 mg/dL
High
Visit with Kelli, PMHNP-BC, FNP-BCThursday 2:30 PM · Video
Booked
Daniel Newman before, in December 2024, and after, in July 2026
Daniel's own photos, cropped only to remove the old date captions.
Why we built Optimize
“Most executives manage their calendar better than their health. That was me.”

“So I started looking at my health through the same Hard ROI lens I use for everything else. Sleep, nutrition, supplementation, training, and eventually peptides and HRT under medical supervision. At 45, I'm in better shape than my college playing days.”

“It's for the folks like me who work their butts off but lost a bit of their best self chasing their ambition. The protocols work if you do.”

Daniel NewmanCo-founder and investor · CEO, The Futurum Group

Daniel is a co-founder of and investor in Optimize. His experience is his own; results vary. Prescriptions only when a licensed provider decides they're right for you.

The great people

Real providers. Real people who stay.

See more providers
  • Dr. Sunil Kurup, MD, Medical DirectorDr. Sunil Kurup, MDMedical Director
  • Kelli, PMHNP-BC, FNP-BC, ProviderKelli, PMHNP-BC, FNP-BCProvider
  • Arlene, PA-BC, ProviderArlene, PA-BCProvider
  • Ashley King, Wellness consultantAshley KingWellness consultant
  • Nathan Brooks, Wellness consultantNathan BrooksWellness consultant
Membership

One price for the plan and the people.

Medication and products are billed separately, and only if a provider prescribes them and you accept.

Optimize Membership
$149.99a month

Or $1,079 a year ($89.92/mo). Rate locked for life on annual. Plus a 3% service fee on each payment.

Month to month: Cancel anytime online. Access runs to the end of the month you've paid for.

Comprehensive lab panels
4 a year
Licensed provider visits
4 a year
Your wellness consultant
Always
Start membership

Billed today, then on the same day each cycle. Quarterly commits to your first 3 months.

When you know what you need

Targeted therapies.

One clear price each, no membership needed. If a provider says it's not right for you, you pay nothing.

Plus a 3% service fee and any state tax at checkout.

See the full catalog
Trusted by people who train for a living

The pros trust the same people you will.

Optimize partner athletes

Partner athletes work with Optimize. Individual experiences; results vary and are not guaranteed.

You ask. We answer.

No. Everyday people and athletes both start here. If you feel tired, foggy, or stuck and want to know why, that's enough. Athletes come for the same thing: labs and a licensed provider behind the plan.

Your next step

Feel like yourself again.

Start a membership, order one therapy, or talk to a person first. A real person replies Monday to Saturday, 9 AM to 6 PM Central.